App development · App marketing · Lending software

We build apps, then we get them users

Appryze is an app development and app marketing agency in New Delhi. We design and build Android, iOS and Flutter apps for startups in the USA, UK, UAE and India, and run the campaigns that bring in paying users.

  • Fixed-price written quote within 24 hours
  • You own the code, store and ad accounts
  • Free App Store + Google Play submission
  • 1 month of launch marketing with every build
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Built with Flutter · Swift · Kotlin · Node.js · Firebase · AWS

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Brands our team has worked with
Bajaj FinservRam FincorpAstrotalkKamakshi MoneyFinverseLumusPandit JiBajaj FinservRam FincorpAstrotalkKamakshi MoneyFinverseLumusPandit Ji
12+
years in app growth & product
12+
apps shipped to the stores
4.8x
blended ROAS across ad accounts
24h
to a fixed-price quote

Appryze at a glance

Company
Appryze (Appryze Digital), an app development and app marketing agency
Based in
New Delhi, India (remote delivery)
Clients in
United States, United Kingdom, UAE and India
We build
Android (Kotlin), iOS (Swift) and Flutter apps, web apps, backends, MVPs
We market with
Google App Campaigns, Apple Search Ads, Meta, App Store Optimization
Pricing
Fixed-price quotes in 24 hours; simple apps from $699; ads management from $200/month
Included
Free App Store & Google Play submission and 1 month of launch marketing
Founder
Amit Kumar Sharma, 12+ years in app growth and user acquisition
Contact
amitsharma@appryze.in · WhatsApp +91 93552 55665

Results our team has delivered

Real outcomes from our founder's growth roles, before and alongside Appryze.

₹50Cr → ₹500Cr+

Loan disbursals scaled in 12 months for an NBFC lending app, with our founder leading growth and performance marketing.

Ram Fincorp · Head of Growth & Performance Marketing, 2024–25
₹15Cr+ / month

Paid media managed for one of India's largest consumer apps across Google, Meta and app campaigns.

Astrotalk · Senior Manager, Growth, 2021–22
4.8x

Blended return on ad spend across the ad accounts our team manages, optimized for revenue events rather than installs.

Across Appryze-managed ad accounts

Why founders choose Appryze

Most apps don't fail in development. They fail in the 90 days after launch. We're built for both.

One team, build to users

The people who build your app are accountable for the cost of its first thousand users, so tracking, onboarding and store listing get done right.

A fixed price, in writing

A written scope and fixed price before work starts. Changes are quoted separately, so budgets don't drift.

US-hours communication

Call times that overlap US business hours, a shared project board and a written update every week.

You own everything

Code, App Store and Google Play accounts, cloud and ad accounts are created under your company from day one.

Apps we build and grow

Each type has its own features and funnel. We plan the build and the growth together.

Fintech & lending

  • KYC and onboarding
  • Payments and payouts
  • Loan journeys, LOS and LMS
  • Approved-loan campaigns

Subscription apps

  • Paywalls and trials
  • StoreKit / Play Billing / RevenueCat
  • Value-based bidding
  • Churn levers

Marketplaces & on-demand

  • Customer, provider, admin apps
  • Live tracking
  • Payouts
  • City-by-city launches

Ecommerce & D2C

  • Catalog, cart, checkout
  • Push and offers
  • ROAS campaigns
  • Retargeting

AI-powered apps

  • Assistants and chat
  • RAG on your content
  • Cost controls
  • Privacy-first data

Business apps

  • Field and sales apps
  • Booking and scheduling
  • Dashboards
  • Offline support

Who we work with

US startups

Founders who want a senior offshore team with US-hours communication and fixed prices.

UK & Europe

Startups that need GDPR-aware builds and cost-effective delivery.

UAE & GCC

Businesses launching Arabic/English apps with local payments.

Indian lenders & brands

NBFCs, fintechs and consumer brands scaling apps in India.

Agencies

Design and marketing agencies that need a white-label build partner.

Product teams

Companies that need extra senior capacity for a new app or a rebuild.

Built for regulated, store-ready apps

We design around these standards and policies. Certification and legal sign-off stay with you.

App stores

App Store Review GuidelinesGoogle Play policiesPrivacy labelsData safety form

Privacy

GDPR / UK GDPRCCPA basicsIndia DPDP ActApp Tracking Transparency

Security

OWASP MASVSEncryption in transit & at restSecure auth & sessionsPen-test ready

Fintech

RBI digital lending rulesKYC / AML flowsPCI-aware paymentsAudit logs

Health

HIPAA-aware designBAAs with vendorsConsent capture

Measurement

SKAdNetwork / AdAttributionKitConsent-aware analyticsServer-side events

How we work

From first call to paying users.

1Free scoping call

What you're building, who it's for and what a successful launch looks like.

2Fixed quote in 24 hours

Written scope, timeline and price. No open-ended hourly meter.

3Design

Wireframes, then clickable designs you approve before code.

4Build in weekly releases

Test real builds on your phone every week.

5Launch

QA, store submission and store listing, handled for you.

6Grow

Tracking, first campaigns and weekly reporting on cost per paying user.

Pricing

Every app build is a fixed price for a written scope. Simple apps for international clients start from $699; MVPs and full products are quoted after a free scoping call. App marketing management starts from $200 per month, and ad spend is paid directly to Google, Apple or Meta with no markup. For Indian lenders, LOS and LMS platforms are quoted after a free scoping call. See our guides on app development cost in the USA vs India and app marketing budgets.

Have an app to build or grow?

Get a fixed quote or a free growth plan. No obligation.

Talk to us

Frequently asked questions

What does Appryze do?

Appryze is an app development and app marketing agency in New Delhi, India. We build Android, iOS and Flutter apps for startups and businesses in the USA, UK, UAE and India, run user acquisition on Google, Apple and Meta, and build lending software (LOS and LMS) for Indian NBFCs and fintechs.

Do you work with US clients?

Yes. We work with founders in the US, UK and UAE, with call times that overlap US business hours, a shared project board and written weekly updates. Contracts and code ownership are set up under your company.

How much does an app cost with Appryze?

Every build is a fixed price for a written scope. Simple apps for international clients start from $699, and MVPs and full products are quoted after a free scoping call, usually within 24 hours.

Can you build and market the same app?

Yes, that is our core model. Tracking, deep links and the store listing are built in during development, and every build includes free store submission and one month of launch marketing.

Do you still build lending software?

Yes. We build loan origination systems, loan management systems, lending apps and collections software for NBFCs, banks and fintechs in India, deployed on the lender's own cloud.

Guides from our blog

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