Real stories and practical guides on building apps and scaling them with ads.
India's in-app purchase revenue passed $1 billion in 2025 and is projected to hit $1.25 billion in 2026. What's driving it and what founders should learn.
A clear breakdown of what drives app development cost, and realistic ranges for an MVP versus a full product.
When to lead with Meta, when Google Search wins, and how to split a starting budget across both.