Borrower acquisition · Google · Meta · App installs

Borrower acquisition for lenders and fintechs

Google, Meta and app-install campaigns optimised for approved loans, not raw sign-ups — run by a team with 10+ years of fintech user acquisition.

4.8x
blended ROAS
76
cities targeted & optimised
10+ yrs
UA & growth experience
Channels we run

Where your customers already are

🔍

Google Ads

Search, UAC and tROAS bidding that scales installs and sales profitably.

📱

Meta Ads

Creatives and targeting that bring qualified, verified leads — not junk.

🛒

Amazon & ecommerce

Listings, sponsored ads and sales growth for brands selling online.

Track record

Brands we've grown

Performance marketing across Google, Meta and Amazon — for brands in India, the UAE and the US.

Fintech & Lending

Bajaj FinservRam FincorpKamakshi Money

Astrology & Spiritual

AstrotalkAnytime Astro

Ecommerce & D2C

DaburManforce
What we move

Lower CAC. Higher ROAS.

4–5x
blended ROAS achieved
500+
affiliate & DSA partners
UAC
app install campaigns at scale
Google AdsMeta AdsAmazon AdsUniversal App CampaignsAffiliate marketingDSA partnershipsMulti-touch attributionCAC optimizationROAS scaling
Pricing

Straightforward management pricing

A free ad audit first — then a flat management fee. No long lock-ins.

FAQ

Borrower acquisition: fees, policy and results

How much does Appryze charge for ads management?

Management starts from $200 per month per channel, with ad spend paid directly to Google or Meta from your own account. Every engagement starts with a free ad account audit and a written plan.

Do you run campaigns for lending and fintech apps?

Yes. Appryze has run Google App campaigns, Search and Meta campaigns for lending and fintech brands, optimising toward approved and disbursed loans rather than raw installs or sign-ups.

Are lending ads allowed on Google and Meta?

Yes, with conditions. Google requires financial services verification for advertisers in India and Meta has special ad category rules for credit. Appryze sets up verification and policy-compliant creatives as part of onboarding.

How quickly will we see results?

Most accounts show clear learning in the first 2 to 4 weeks and stable unit economics within 2 to 3 months. Reporting is weekly: cost per approved loan, CAC, disbursal value and lead quality.

More questions answered →

Get your free ad account audit

We'll review your accounts and send a growth plan within 24 hours.

About you
Verify your email

We'll email you a 6-digit code to confirm it's really you.

✅Email verified
Your phone
Your business
or skip the wait
📅  Book a 15-min call

We only take on a few new accounts a month, so we review every enquiry personally.

💬