Appryze Growth · Mobile app marketing agency

App marketing that buys users who stay and pay

User acquisition, App Store Optimization and attribution for apps in the US, UK, UAE and India, run by a team with 12+ years of app growth experience.

  • Google App Campaigns, Apple Search Ads and Meta
  • Optimized for in-app events and revenue, not installs
  • Your ad accounts, no markup on ad spend
  • Free growth plan within 48 hours
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Fintech and consumer brands our team has grown
Bajaj FinservRam FincorpKamakshi MoneyFinverse

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12+
years running app user acquisition
4.8x
blended ROAS across ad accounts
3
core channels: Google, Apple, Meta
48h
to your free growth plan

App marketing services

Paid acquisition, store optimization and measurement, run as one system.

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Google App Campaigns

Search, Play, YouTube and Display from one campaign, moving from installs to tCPA and tROAS once events flow.

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Apple Search Ads

Brand, competitor, category and discovery campaigns with custom product pages and disciplined bidding.

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Meta app campaigns

Advantage+ app campaigns with SDK and Conversions API set up correctly, and value optimization when you're ready.

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App Store Optimization

Keyword research, titles, screenshots, preview video and store listing experiments on both stores.

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Attribution & analytics

AppsFlyer, Adjust, Branch or Firebase, SKAdNetwork / AdAttributionKit, and an event plan campaigns can optimize against.

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Creative testing

New ad concepts every one to two weeks, because creative fatigue is the most common reason campaigns stall.

Why apps grow with Appryze

We are measured on the users who pay, not the installs that look good in a report.

1
Revenue-first KPIs

We agree on cost per signup, trial, purchase or approved loan and on ROAS targets up front, and report against them every week.

2
Your accounts, your data

Campaigns run in your ad accounts and your MMP, with us added as users. Ad spend is paid directly to Google, Apple or Meta, never marked up.

3
Fintech-grade experience

Our founder has led growth for an Indian NBFC lending app at scale, so we know the policies, verifications and funnels that trip most agencies up.

4
Product feedback loop

Funnel drop-offs go back to your product team, or our own developers fix them, so every dollar of ad spend works harder.

Apps we market

Each category has its own funnel events and policy rules. We set campaigns up around them.

01

Fintech & lending apps

  • Financial services verification
  • KYC and approval events
  • Cost per disbursal bidding
  • Policy-safe creatives
02

Subscription apps

  • Trial and purchase events
  • Value-based bidding
  • Paywall testing
  • Payback tracking
03

Ecommerce & D2C apps

  • Purchase and ROAS bidding
  • Catalog-driven creatives
  • Retargeting with deep links
  • Seasonal scaling
04

Marketplaces & on-demand

  • Two-sided acquisition
  • City-by-city launches
  • First-order events
  • Referral loops
05

Gaming & entertainment

  • High-volume creative testing
  • Retention-aware bidding
  • Store listing experiments
  • Cohort reporting
06

Education & health apps

  • Privacy-safe measurement
  • Lead and trial events
  • Trust-led creatives
  • ASO for discovery

Markets we run campaigns in

🇺🇸

United States

High-value users, high CPIs: event and value bidding from the start.

🇬🇧

United Kingdom

Apple-heavy audiences where Apple Search Ads and SKAN matter.

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UAE & GCC

Arabic and English creatives, iOS-heavy, premium audiences.

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India

Android-first scale, vernacular creatives and strict fraud control.

Our marketing stack

Ad platforms

Google AdsApple Search AdsMeta AdsTikTok Ads

Attribution

AppsFlyerAdjustBranchFirebaseSKAdNetworkAdAttributionKit

Store

App Store ConnectGoogle Play ConsoleCustom product pagesStore listing experiments

Analytics

GA4Firebase AnalyticsLooker StudioRevenueCat

How we grow your app

Measure first, then test small, then scale what works.

Free growth plan

Channel plan, starting budget and first creatives to test, within 48 hours.

Tracking audit

We check events, attribution and deep links before spending a dollar, and fix what's missing.

Store listing

Keywords, screenshots and copy tuned so ads and search convert into installs.

Test phase

A small budget on one or two channels to find your real cost per key event.

Scale

Shift budget to what hits target and move bidding from installs to events to value.

Weekly reporting

Cost per key event, retention and ROAS by channel, in plain language.

App marketing pricing

Ads management starts from $200 per month for smaller accounts. Larger accounts are a monthly fee or a percentage of spend, agreed up front. Ad spend is paid directly by you to Google, Apple or Meta and is never marked up. See how much to spend on app marketing for budget frameworks, and our app launch marketing plan if you're about to launch.

Want more paying users, not just installs?

Get a free growth plan with channels, budget and first creatives, within 48 hours.

Get my free growth plan

Frequently asked questions

What does a mobile app marketing agency do?

It plans and runs user acquisition for your app: paid campaigns on Google App Campaigns, Apple Search Ads and Meta, App Store Optimization, creative testing and attribution, then reports what each channel costs per user and per paying user.

How much does app marketing cost with Appryze?

Ads management starts from $200 per month for smaller accounts. Larger accounts are a monthly fee or a percentage of spend, agreed up front. Your ad spend is paid directly to Google, Apple or Meta and is never marked up.

Do you guarantee a cost per install?

No. Nobody can honestly promise a cost per install before testing your app in your target countries. We run a small test budget first to find your real costs, then scale what works, with stop and scale rules agreed with you.

Do you work with US apps?

Yes. We run campaigns for apps targeting the US, UK, UAE and India, with call times that overlap US business hours and weekly written reports.

Can you market a finance or lending app?

Yes. Fintech and lending apps are a particular strength. We handle Google's financial services verification, app store finance policies and funnel events like KYC completion and approved loans.

Guides from our blog

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