Every app marketing topic we cover: user acquisition, Google App Campaigns, Apple Search Ads, Meta app ads, ASO, attribution and budgets. Pick a topic to see all its guides.
Recent published CPI figures by vertical, region and country, why they vary so much, why CPI misleads, and how to set a target from your own unit economics.
Decide which growth problem you're hiring for, then pick in-house, fractional or agency. Here are the skills to test, a practical interview task and what the first 90 days should deliver.
Paid growth for Indian lending apps starts with Play and Google Ads policy clearance, then moves from installs to KYC, approval and disbursal. Here's the playbook.
Install-optimized campaigns plateau because installs are the wrong goal. Here's how to climb from tCPI to tCPA to tROAS, pick the right event and keep creative and budgets working.
Installs in India are cheap, which is exactly the trap. Here's how good agencies handle user quality, vernacular creative, tier-2/3 growth and install fraud.
SKAdNetwork is the one attribution signal that covers every iOS user. Here's how it works, what AdAttributionKit adds, and how to design a conversion schema that helps you bid.
Retargeting looks great in attribution reports because it targets people already likely to return. Here's how to build audiences, deep link properly and measure real lift.
All three are capable MMPs, but they started in different places and price differently. Here's how they compare and which fits your stage and channel mix.
Your first thousand users come from doing things that don't scale, then small paid tests. Here's the channel math, the store tools to use and how to build a referral loop.
Performance marketing for apps means paid users who pay you back on schedule. Here's how to set KPIs, what reports to demand, and how agency pricing models shape behavior.
Finance apps can't be marketed like games. Clear verification and store policies first, then optimize campaigns toward funded customers, not cheap installs.
Most app budgets fail because no campaign gets enough data to learn. Start from what a user is worth and what the platforms need, then size your spend.
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