An Apple Search Ads agency manages ads that appear inside the App Store, where people are already looking for an app to download. Apple has rebranded the product as Apple Ads, but the search results campaigns that most advertisers start with work much as they always have: you bid on keywords, Apple matches your ad to relevant queries, and you pay when someone taps.
This category explains how to run those campaigns well and when outside help is worth paying for. Our guides cover the common account structure of separate brand, competitor, category and discovery campaigns, how to set and adjust bids by keyword, how custom product pages let you match ad creative to search intent, and how to measure results through Apple's own reporting, an MMP and AdAttributionKit or SKAdNetwork data.
Because the channel is iOS-only and keyword-driven, it rewards careful daily management more than big creative budgets. Appryze's founder has run Apple Search Ads for consumer and fintech apps alongside Google and Meta. Our app marketing page describes how we work, with clients keeping ownership of their ad accounts.
Ads can appear at the top of search results, in the Search tab before a user types a query, on the Today tab, and in the You Might Also Like section on product pages. Search results ads are keyword-based, while the other placements reach users browsing the store rather than searching.
A custom product page is an alternate version of your App Store listing with different screenshots, previews and promotional text. You create it in App Store Connect and can assign it to ad groups, so users searching a particular theme see visuals that match what they were looking for.
Use Apple's campaign reporting for taps, installs and cost, connect the Apple Ads attribution API through your MMP to tie installs to in-app events, and review AdAttributionKit or SKAdNetwork data where relevant. Judge keywords on downstream actions like trials or purchases, not installs alone.
Share your app and goals. We'll send a channel plan, starting budget and the first creatives we'd test — free, within 48 hours.
Get my free growth plan WhatsApp us