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App ideas & case studies

App ideas worth building, and how real apps make money, with every revenue figure taken from public, linked sources.

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iOS App Ideas · November 2026 · 10 min read

7 iOS app ideas that use what only the iPhone and Apple Watch can do

Seven original iPhone app ideas designed around Lock Screen, Watch, Siri and on-device AI features, each with a user, a subscription model, a scope range and a cheap test.

App Monetization Strategies · November 2026 · 9 min read

App monetization strategies: which model fits your app, and what the stores take

Six app revenue models compared, with when each fits, what Apple and Google charge as of November 2026, a worked fee example and the pricing experiments worth running.

App Business Case Studies · November 2026 · 9 min read

How Duolingo, Spotify, Canva, Strava and Match Group make money

Five well-known apps, five monetization models, and only sourced, dated figures: what each app does, how it earns, the growth strategy behind it, and the lesson for founders.

App Ideas for Small Business · November 2026 · 10 min read

10 app ideas for small business, by industry, with the math to check each one

Ten specific apps for restaurants, salons, clinics, studios, shops and service businesses, each with the problem it fixes, a simple ROI formula, a build size and a cheap way to test it first.

Profitable App Ideas · November 2026 · 9 min read

Profitable app ideas for a small budget: who pays, how much it takes and what can go wrong

Profitable small apps are narrow, charge from day one and serve someone already spending on the problem. Six ideas, grouped by who pays, with the risks spelled out.

AI App Ideas · November 2026 · 10 min read

AI app ideas that aren't thin wrappers, and how to estimate their model costs

If a chatbot can do it with the same prompt, it isn't a business. Six AI app ideas with real moats, and the math for what their model calls will cost.

App Ideas for Startups · November 2026 · 10 min read

8 original app ideas for startups, with a way to test each one cheaply

An app idea is a specific person with a specific problem, not a category. Here are eight original ideas, each with a budget-friendly way to test it first.

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