Appryze Growth · Performance marketing agency

Google Ads and performance marketing that pays for itself

Search, Performance Max, Meta and app campaigns for businesses in the USA, UK, UAE and India, optimized for qualified leads and revenue, not clicks.

  • Google Ads, Meta and app campaigns
  • Optimized for leads, sales and ROAS
  • Your ad accounts, no markup on ad spend
  • Free account audit and plan within 48 hours
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Google Ads · Performance Max · Meta Ads · GA4 · Looker Studio

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Takes 2 minutes. Audit and channel plan within 48 hours.

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Brands our team has worked with
Bajaj FinservRam FincorpAstrotalkKamakshi MoneyFinverseLumusPandit JiBajaj FinservRam FincorpAstrotalkKamakshi MoneyFinverseLumusPandit Ji
12+
years running app user acquisition
4.8x
blended ROAS across ad accounts
3
core channels: Google, Apple, Meta
48h
to your free growth plan

Performance marketing services

Paid channels run as one system, measured on revenue.

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Google Search Ads

High-intent search campaigns with tight keyword control, negative lists and ad copy tested every month.

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Performance Max & Shopping

Product feeds, asset groups and audience signals set up so PMax spends on buyers, not filler placements.

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Meta Ads

Facebook and Instagram campaigns with Conversions API, creative testing and lead-quality feedback loops.

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App campaigns

Google App Campaigns, Apple Search Ads and Meta app ads optimized for in-app events.

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Tracking & analytics

GA4, conversion tracking, offline conversion imports and dashboards that tie spend to revenue.

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Account audits

A line-by-line review of an existing Google Ads or Meta account, with a prioritized fix list.

Results our team has delivered

Real outcomes from our founder's growth roles, before and alongside Appryze.

₹50Cr → ₹500Cr+

Loan disbursals scaled in 12 months for an NBFC lending app, with our founder leading growth and performance marketing.

Ram Fincorp · Head of Growth & Performance Marketing, 2024–25
₹15Cr+ / month

Paid media managed for one of India's largest consumer apps across Google, Meta and app campaigns.

Astrotalk · Senior Manager, Growth, 2021–22
4.8x

Blended return on ad spend across the ad accounts our team manages, optimized for revenue events rather than installs.

Across Appryze-managed ad accounts

Why apps grow with Appryze

We are measured on the users who pay, not the installs that look good in a report.

1
Revenue-first KPIs

We agree on cost per signup, trial, purchase or approved loan and on ROAS targets up front, and report against them every week.

2
Your accounts, your data

Campaigns run in your ad accounts and your MMP, with us added as users. Ad spend is paid directly to Google, Apple or Meta, never marked up.

3
Fintech-grade experience

Our founder has led growth for an Indian NBFC lending app at scale, so we know the policies, verifications and funnels that trip most agencies up.

4
Product feedback loop

Funnel drop-offs go back to your product team, or our own developers fix them, so every dollar of ad spend works harder.

Who we run campaigns for

Each business model needs different conversion events and bidding.

01

Lead generation

  • Qualified-lead tracking
  • Offline conversion import
  • Call tracking
  • CRM feedback
02

Ecommerce & D2C

  • Shopping and PMax
  • ROAS bidding
  • Feed optimization
  • Remarketing
03

Fintech & lending

  • Financial services verification
  • Policy-safe ads
  • Cost per approval
  • Compliance-aware creatives
04

Mobile apps

  • App campaigns
  • Apple Search Ads
  • Event optimization
  • SKAN / AAK
05

SaaS & B2B

  • Demo and trial tracking
  • LinkedIn + Google
  • Pipeline reporting
  • ABM audiences
06

Local businesses

  • Local search ads
  • Call extensions
  • Location targeting
  • Lead quality checks

Markets we run campaigns in

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United States

High-value users, high CPIs: event and value bidding from the start.

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United Kingdom

Apple-heavy audiences where Apple Search Ads and SKAN matter.

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UAE & GCC

Arabic and English creatives, iOS-heavy, premium audiences.

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India

Android-first scale, vernacular creatives and strict fraud control.

Our marketing stack

Store

App Store ConnectGoogle Play ConsoleCustom product pagesStore listing experiments

Analytics

GA4Firebase AnalyticsLooker StudioRevenueCat

New to these tools? Every technology explained in simple words →

How we grow your app

Measure first, then test small, then scale what works.

Free growth plan

Channel plan, starting budget and first creatives to test, within 48 hours.

Tracking audit

We check events, attribution and deep links before spending a dollar, and fix what's missing.

Store listing

Keywords, screenshots and copy tuned so ads and search convert into installs.

Test phase

A small budget on one or two channels to find your real cost per key event.

Scale

Shift budget to what hits target and move bidding from installs to events to value.

Weekly reporting

Cost per key event, retention and ROAS by channel, in plain language.

Google Ads management pricing

Management starts from $200 per month for smaller accounts. Larger accounts are a monthly fee or a percentage of spend, agreed up front. Ad spend is paid directly by you to Google or Meta, with no markup. Read how to choose a Google Ads agency before you sign with anyone.

Is your Google Ads account wasting money?

Get a free audit with a prioritized fix list within 48 hours.

Get my free audit

Frequently asked questions

What does a Google Ads agency do?

It plans, builds and optimizes your Google Ads campaigns: keyword research, ad copy, bidding, conversion tracking, landing page feedback and reporting. The goal is more qualified leads or sales for the same or lower cost.

How much does Appryze charge for Google Ads management?

Management starts from $200 per month for smaller accounts. Larger accounts are a monthly fee or a percentage of spend agreed up front. Ad spend is paid directly to Google or Meta and never marked up.

Do you offer SEO?

Our focus is paid performance marketing: Google Ads, Meta and app campaigns. If you need SEO alongside paid search, we can advise on how the two work together and coordinate with your SEO partner.

Will you work in my existing ad account?

Yes. We work inside your Google Ads and Meta accounts with user access, so you keep full ownership and history if you ever switch agencies.

Which countries do you run campaigns in?

We run campaigns for businesses targeting the US, UK, Canada, UAE and India, with reporting and calls that fit your time zone.

Guides from our blog

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