Hiring a Google Ads agency is one of the fastest ways to put paid search to work, but only if the agency runs your account the way you would if you had the time and the expertise. Good PPC management is less about clever tricks and more about disciplined basics: clean conversion tracking, tight keyword and search-term control, honest reporting and steady testing.
The guides in this category help you judge agencies on those basics. They cover how Google Ads agencies usually charge, what an account audit should include, when Performance Max helps and when it hides problems, how to brief an agency for a specific industry, and the warning signs that an account is being managed on autopilot. We also cover what you should always own yourself, including the ad account, the conversion setup and the data.
Appryze is a Delhi-based team, and paid media is our core work. Our founder has spent 12+ years running Google Ads, Meta and app campaigns for consumer and fintech businesses, and clients always keep ownership of their ad accounts. If you want to see how we run search, shopping and app campaigns, our performance marketing page explains the approach.
Most agencies charge a flat monthly fee, a percentage of ad spend, or a mix of both, often with a minimum fee for small accounts. Some add a one-time setup or audit fee. Ask exactly what the fee covers, such as tracking setup, landing page advice and reporting, so you can compare quotes fairly.
Yes. The account should be created under your business and the agency should be added as a user or through its manager account. That way you keep the history, the conversion data and the billing relationship if you ever change agency, and nobody can hold your campaigns hostage.
You should see clean tracking and early search-term data within the first few weeks. Meaningful conclusions on cost per lead or return on ad spend usually take one to three months, depending on budget, conversion volume and how competitive your keywords are.
Google Ads, Meta and app campaigns run by a team with 12+ years of paid growth experience. Share your goals and get a channel plan within 48 hours.
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