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App Store and Google Play Submission Service

An App Store and Google Play submission service takes a finished build and gets it live in both stores, which is more involved than uploading a file. Each store has its own developer account setup, listing requirements, privacy declarations, content ratings, test access for reviewers and policies that can lead to rejection. Getting any of these wrong usually costs days, and occasionally a launch date.

The guides in this category cover the full submission process for both stores. They include a pre-submission checklist covering builds, signing, screenshots, descriptions, privacy policies, App Privacy details and Play data safety forms; explain the most common reasons apps are rejected or held for review, such as incomplete information, broken features, missing account deletion or payment rule issues; describe how review typically works on each platform; and explain how to respond to a rejection and resubmit.

At Appryze, Google Play and App Store submission is included free with every app build, and the app is published under the client's own developer accounts so ownership never sits with us. Our app development page explains what is included with each build.

Guides in App Store & Google Play Submission

November 2026 · 7 min read

App Store and Google Play submission: the checklist, rejection reasons and timelines

Store submission is where many launches lose a week. Here's the full checklist for both stores, why apps get rejected, how long review takes and what to do when it happens.

App Store & Google Play Submission: common questions

What do I need to submit an app to the App Store?

You need an Apple Developer Program membership, an app record in App Store Connect, a signed build uploaded from Xcode, screenshots, a description, keywords, a privacy policy URL, App Privacy details, age rating answers, and reviewer login details if the app requires an account.

What do I need to publish an app on Google Play?

You need a Google Play developer account, a signed Android App Bundle, a store listing with graphics and descriptions, a privacy policy, the data safety form, content rating questionnaire, target audience and ads declarations, and any testing required for your account type before production access.

How do I respond to an App Store rejection?

Read the cited guideline and reviewer notes carefully, fix the issue or prepare a clear explanation if you believe it is a misunderstanding, then reply in App Store Connect and resubmit. You can also request a call with App Review or file an appeal if you disagree with the decision.

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